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What is a Live Report?

Live report is a dynamic type of reporting that updates data continuously. Unlike static reporting, live reports can influence the production process through monitoring current data. These reports can be displayed throughout a facility or office network and provide meaningful information to affect process outcomes.

A live report can be delivered by any form of media. Whether the report is in print, video or broadcast, its objective is to capture audience attention with immediate high-quality applicable information about an event/topic/phenomenon as it happens. A live report must be based on objective and truthful information with no bias. It must also be able to inform the audience about the situation without creating an emotional reaction or causing distress.

Events that are deemed to be worthy of live reporting are mostly those that contain elements of unpredictability or high importance. Such events may be caused by natural factors, such as various types of weather disasters, or by human factors, such as armed attacks, hostage crisis, or serious traffic accidents.

Often, newbie reporters feel the urge to tell their readers everything. This is a mistake. Trying to cover all of the facets of an event can be overwhelming and result in a boring story. Instead, focus on the most significant aspects and highlight them by describing their importance or implication.

When blogging a live event, remember that your audience is looking for analysis, humor, and insights. Adding these to the basics can give your blog a unique personality that makes it stand out from others.