Live report allows you to deliver a dynamic public report that updates based on real time data. These reports can be shared with clients and stakeholders who may not have access to Oracle Responsys. They also enable you to capture in-the-moment data that cannot be captured in a static report, such as trends or changes in performance.

Creating a live report is an advanced feature that requires skill, confidence, and preparation. You must plan your strategy, gather important information, and assess potential risks. To deliver high-impact live reporting, you must be able to focus on the story and remain calm and composed under pressure. Clear messaging and effective presentation skills are essential to engage the audience.

It is critical to maintain ethical standards when covering live events. Present only accurate, credible information without making value judgments or expressing your own views. Ensure you have a mix of official and unofficial sources to provide a balanced picture. If a topic provokes strong emotions, it is especially important to convey factual information about the situation and refrain from elaborating on your own views.

It’s helpful to work in a team when reporting from the field. Assign roles to team members before the event starts to make sure everyone is on the same page. This can help reduce stress and increase the likelihood of a successful broadcast. For example, you might assign someone to shoot video to stream live, another person to capture photos and videos, and a third to curate tweets from the public.